More Than a Tagline. 'Feel Safe Inside' Is Now a Registered Trademark

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Posted on October 22, 2020
By Seth Buechley, Safer Buildings Coalition Founder

Few things in this world hold more emotional weight than a person’s need to feel safe. We can tolerate challenges and obstacles all day long, but when our safety is challenged our priority shifts towards urgently removing ourself from a bad situation or fixing the problem that makes us feel unsafe.

From our beginning in front of the FCC in 2012, the mission of the Safer Buildings Coalition has been to draw attention to the reality that the public and first responders aren’t always safe inside buildings because there are wireless dead zones that prevent people from communicating during an emergency.

Today, we’re pleased to announce that the Coalition was granted a registered trademark for the phrase 'Feel Safe Inside.' We are delighted because this phrase succinctly reflects what we’re all about. It’s more than a tagline. It’s a mission to address a problem that still remains.

“Today, we’re pleased to announce that the coalition was granted a registered trademark for the phrase 'Feel Safe Inside.'    It’s more than a tagline.  It’s a mission to address a problem that still remains.”

Through advancements in the national building codes and a growing awareness of this problem, there has been much progress. The wireless landscape and available technologies are always changing, but the primary goal of the SBC has remained — to ensure people feel safe inside buildings through the elimination of wireless dead zones.

Our broad base of industry leaders, regulatory experts, license holders, and code enforcement officials are advancing the ideas and collaborating across fields to innovate solutions that address this important issue. Our volunteer work groups have become an engine of engagement by delivering the policy, training, and best-practices pointing towards solutions that help the public 'Feel Safe Inside' buildings.

It seems simple, but there’s a lot behind building the competency and solutions to solve for these wireless dead zones that have existed for decades. With modern construction techniques, the problem will actually grow worse without proactive measures to get wireless signals where they are needed most — indoors.

In the upcoming months SBC will be rolling out the first-ever professional credentialing program for the people who design and install in-building public safety communications. This is a culmination of years of planning and partnering to deliver something many have hoped for. This is an important step, but just one step, in building a trained workforce to deliver on the promise that people should be able to communicate with each other during an emergency, and when the first-responders show up, their devices should work as designed.

® Registered trademark is a distinctive mark or symbol to which a person or company has declared ownership by filing the trademark with the US Patent and Trademark Office. The Nike "swoosh" is an example of a registered trademark.

The Coalition is grateful for the progress, but there’s much to be done.  We welcome more stakeholders to this important mission.  Please consider joining us after learning more at 

Seth Buechley is the founder of the Safer Buildings Coalition and CEO of Cathedral Consulting, a leading market research, strategic planning, and M&A advisory firm serving the wireless industry.